STYLISH CLOTHES FOR BREASTFEEDING MUMS
Mothers Love Fashion is a mama-founded brand that’s dedicated to creating cool, stylish clothes for breastfeeding mums.
We offer a capsule collection of exclusively designed pieces that give women the opportunity to wear items like jumpsuits and dresses (which can often be impractical when nursing).
As a first time mum, I found that when my daughter was around three months old and breastfeeding was well established I started to get fed up of wearing separates all of the time, and wanted to feel like 'me' again, and regain some of my pre-baby sense of style.
So I started to look for some nice nice nursing dresses that I could breastfeed in but I just didn't find anything that I liked and choice was limited (unless you opt for maternity options or have to contend with fiddly zips, buttons or pulling down a low-cut neckline).
Although I am happy to feed my baby anytime and anywhere, I feel most comfortable wearing something with easy boob access that is also discreet and has a bit of coverage, but I don't want to look 'frumpy'. After losing the baby weight, I also don't want to wear something that was designed to contain a bump either.
I set out on my challenge to fill a gap in the market by bringing simple, affordable and stylish, non-maternity choices to breastfeeding mums.
I still love clothes, love shopping, love fashion – that hasn't changed just because I’ve had a baby!
Our debut collection offers versatile outfit options that are trans-seasonal, affordable, quality and can be dressed up or down for any occasion (and you'd never know they were 'nursing' clothes!).
I hope you enjoy shopping with us.
(A mother who loves fashion!)